BUSHRA AFTAB
Dhagay is led by Bushra Aftab, Founder and CEO of the brand. With a vision rooted in simplicity, comfort, and understated elegance, she brings purpose-driven design to contemporary fashion.
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No Return Policy
All sales are final. No returns or exchanges.
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Fixed Shipping Cost
Flat shipping rate of Rs. 250 nationwide.
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Customer Support
For assistance, please contact our support team.
IN HER OWN WORDS
“Dhagay was born from a very personal understanding of comfort. I believe clothing should feel effortless—something you reach for instinctively, without hesitation. When you are comfortable, confidence follows naturally. That is where true style begins.
I have always been drawn to simplicity rather than excess. My designs reflect a balance between minimalism and tradition, where fabrics breathe, silhouettes move freely, and nothing feels forced. Fashion, to me, is not about making noise; it is about creating pieces that quietly become a part of your daily life.
Dhagay is built on intention and honesty—designs that respect the wearer and the craft behind them. I want people to choose what feels right for them, without pressure or pretense. At its core, Dhagay is about ease, authenticity, and the belief that when something feels right, it will always look right.”